How do you ensure that your contacts simply can’t resist reading your messages, that they believe what you say and that they feel confident enough to buy? Only a superlative sales letter will make people sit up and take notice.

You Never Get a Second Chance to Make a First Impression

In the case of your marketing material you may never get a second chance to make any impression at all!

These days people are constantly bombarded with sales messages. They don’t need an excuse to ignore yours. They will be busy, disinterested, sceptical and spending averse. You have a battle on your hands if your contacts are not to discard your messages without reading a single word.

Embracing a Paradox

You have much to achieve with a single message.

Your potential clients will be looking only for perfect solutions to their problems or needs. They may not even realise that they have a problem or need. They will probably believe that a third party would be unlikely to completely understand what they want. They will be concerned about what will happen if they are dissatisfied and worried that they cannot afford the ideal outcome.

Your letters and emails must overcome all of these objections and present a compelling proposition. The trouble is that busy, sceptical people don’t have the time or the inclination to bother with a lengthy treatise. You have a lot of persuading to do and yet you have to keep your words to a minimum.

When Less is More

I write concise sales letters with striking headlines and scannable structures that are difficult to ignore. I can craft messages that address problems, present solutions and establish your credentials.  The results are letters which inspire confidence in your business and the solutions you offer and which feature irresistible calls to action. Effective marketing material is a triumph of quality over quantity.