I spend a great deal of time writing about products and services in which I have no interest. This predicament goes with the territory and the work can certainly still be enjoyable. But there is nothing like being handed a writing project and then discovering something really exciting.
Copywriting Can Get Expensive
From time to time I stumble across products and ideas that make me sit up take notice. I love writing about them and sometimes I even buy them! I get paid to write about them and then hand the cash straight back again! Such is life.
No matter how much time I waste sitting in front of my screen searching away, the perfect item of clothing or piece of furniture can remain stubbornly elusive. I have a clear vision of what I am looking for only to be faced with the fact that nobody makes it or at least nobody that I have yet managed to find.
Continue reading When My Eyes Light Up
There are some product descriptions which are simply a joy to write.
I literally race to my keyboard when I am presented with products that I really believe in.
My copywriting life is even more joyous when the subject at a hand lends itself to creativity and a little humour.
There is nothing that gets my creative juices flowing more than, well, juice!
Continue reading All Juiced Up
I think that I am suffering from a classic case of the holiday blues.
Actually that is a stupid expression because there was nothing blue about my recent holiday. It was more white (snow) with hints of vibrant yellow (too much limoncello). What I really meant to say was that I have been suffering from the post holiday blues. That sinking feeling you get when the fun is over and you realise that your workload hasn’t gone away. It has just grown exponentially. Mainly because you had the audacity to bugger off for a few days and your clients didn’t!
Continue reading The Holiday Blues
I hate shopping! My aversion to spending my days in the malls leads me to purchase virtually everything I need online. Not to mention quite a few things that I don’t need at all!
I love the fact that I can view virtually every available product rather than just the ones my local shops choose to stock. I revel in price comparisons and I am eternally grateful that I can avoid the inevitable fight for a parking space in town.
Unfortunately I really hate some retailers’ product descriptions!
Continue reading Product Descriptions