Gosh! It has been ages since I have contributed to my own blog. Mainly because I have been writing so many posts for other people! But my impending move hasn’t helped.
I am attempting to move house at the moment. I say attempting because I have been trying to move for over a year. The first house that I tried to buy fell through and so I have been forced to endure the miserable, drawn out process all over again.
I can find myself having to write about literally anything. That means that I am often faced with having to tackle subjects about which I know little or nothing. But I am always up for the challenge!
Recently I have been writing about rodents. I don’t have any pet rodents and the only critters in my house are generally the unfortunate mice that my cat hunts down. But they are usually dead by the time they make it onto my living room floor! I am currently researching hamsters but I can’t stop thinking about my only experience of looking after one of these small animals. It was a complete disaster!
I want to achieve the best possible results for my clients but in order to be successful in that aim, I need information. All too often I am left staring at a brief which is a triumph of minimalism. I pray earnestly for the onset of clairvoyance but my prayers are never answered! I then ask a series of questions in order to elicit the information that I need and I may or may not get the answers. I write what I think is required and cross my fingers.
There are some product descriptions which are simply a joy to write.
I literally race to my keyboard when I am presented with products that I really believe in.
My copywriting life is even more joyous when the subject at a hand lends itself to creativity and a little humour.
There is nothing that gets my creative juices flowing more than, well, juice!
I think that I am suffering from a classic case of the holiday blues.
Actually that is a stupid expression because there was nothing blue about my recent holiday. It was more white (snow) with hints of vibrant yellow (too much limoncello). What I really meant to say was that I have been suffering from the post holiday blues. That sinking feeling you get when the fun is over and you realise that your workload hasn’t gone away. It has just grown exponentially. Mainly because you had the audacity to bugger off for a few days and your clients didn’t!
Making the mundane sound riveting can be quite a task.
So how do you transform the banal into headline grabbing news?
With great difficulty usually!
Continue reading Humour – Dangerous Territory for a Copywriter
As a writer I know all about the problems of being confined to my desk.
I spend hours and hours every day locked to my keyboard and staring at my computer screen.
Writing is fabulous work for the incurably lazy. Unfortunately I am not lazy so I need to inject some action into my working day and lack of exercise isn’t the only problem that I face.
I hate shopping! My aversion to spending my days in the malls leads me to purchase virtually everything I need online. Not to mention quite a few things that I don’t need at all!
I love the fact that I can view virtually every available product rather than just the ones my local shops choose to stock. I revel in price comparisons and I am eternally grateful that I can avoid the inevitable fight for a parking space in town.
Unfortunately I really hate some retailers’ product descriptions!
From a purely selfish point of view I am hoping that you are considering using the services of a copywriter. If you are intending to write some copy yourself then there is a high chance that you will eventually suffer from the hideous paralysis that is better known as writer’s block.
COPYWISER 